In this unit we covered crisis management and how a reputation can be managed. Being quick, being accurate and being consistent are the three aspects of crisis communication. Next, reputation can me managed by monitoring an organization’s constituencies, goals and intrinsic identity. Also, treating reputation as an asset can further improve an organization overall.  My reaction to this material was it was educational and provided realistic ways to manage a reputation because it is considered both tangible and intangible. One thing that stood out was the general systems theory, which conceives an organization as a living thing composed of interrelated parts. I thought this concept was unique and highlighted the…

In this unit we covered key components to utilize in personal branding, 10 steps to blogging and E- Portfolios. When blogging, it’s important to learn about blogging while also listening to current conversations. Also, take a niche when blogging and have a domain name ready to make the process easier. E- Portfolios are used to display professional work for future job or networking opportunities, so it is important that the portfolio is well crafted.  My reaction to the material was it was very helpful and provided tips on how to be successful at creating a personal brand, blogging and portfolios. One thing that stood out was the advice about promotion…

This unit discussed personal brand statements, business cards and cover letters. Personal brand statements are one to two sentences and include your value, how you do it uniquely and whom you do it for. Business cards are not only used for contact information but also used to make a lasting impact on a potential client. Cover letters are more personable than resumes and are used to show all of your accomplishments. My reaction to this material was it was very helpful and provided an explanation as to why these tools are important. One thing that stood out was the advice that cover letters can be used to introduce yourself through…

In this unit we were introduced to personal branding. Also, we discussed interview tips, networking tips and overall advice about being successful in the work environment. We discussed how networking is necessary in the process of boosting returns and can be done at home through social media. We also received interview tips about attire and bringing extra resumes and notes to the interview.  My reaction to this material was that it was very helpful and I found myself taking notes during the readings. One thing that stood out to me is the advice about speaking to the secretary when you are waiting to go into the interview. I never thought…